Quantitative Research

Getting to the "What"

定量研究可以让你更好地了解你的消费者, brand, and competitors.

我们使用多种技术来帮助品牌和组织成长，并从我们丰富的见解中学习. 我们为将系统1和系统2的思维整合到我们的方法中而感到自豪.

To focus on System 1 we use with metaphor elicitation testing, response latency, and predictive markets as well as several other techniques. Through primary research, MaxDiff, 结合分析和二次研究，我们能够进入系统2思维.

Gain Insights to Drive Action

我们将自己视为您团队的一部分，了解您的需求和关键的成功因素. 我们的团队讨论您的优先事项，以研究结果推动行动. We customize our research to reflect your unique challenges and goals.

  • 帮助我们了解我们正在考虑的新市场是否存在机会，并确定进入的障碍是什么.

  • 哪些新产品功能对消费者最重要，他们愿意支付多少钱?

  • 我们怎样才能建立一个能满足员工需求的福利计划?

Gain Insights to Drive Action
Discover the State of your Brand’s Health

Discover the State of your Brand’s Health

How do people view your brand and the competition? How can your brand improve in order to gain market share, build greater brand affinity, or improve consumer sentiment? MDRG使用其专有的品牌健康评分和品牌跟踪研究来跟踪各种行业的品牌健康状况，以帮助了解消费者的看法以及如何进一步建立您的品牌.

  • Brand tracking provides an overall measurement of your brand over time. As with all of our research, 研究可以根据您的品牌和您的具体需求进行定制.

Client Testimonial

“在我任职CenturyLink期间，MDRG一直是值得信赖的合作伙伴, and I can honestly say they aren’t just a partner, but are an integral part of my team. We’ve grown together over the years. Where I’ve challenged them with difficult tasks, they have always risen to the challenge, never letting me down. Additionally, they’ve helped me grow by bringing innovative new technologies, like facial coding, 我们的复制测试程序，帮助提高我们测试的整体效率. There work with our company has included pricing tests, copy tests, product development work and all manners of methodologies. I wouldn’t hesitate to recommend them, and, as they are an integral partner, and I feel you will find them as such in your efforts."

Jason Grant
Market Research Manager, CenturyLink

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Brand Health

How do people view your brand and the competition? How can your brand improve in order to gain market share, build greater brand affinity, or improve consumer sentiment? MDRG使用其专有的品牌健康评分来跟踪各种行业的品牌健康状况.

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Concept and Product Testing

What if you are launching a new product, ad campaign, or promotion? How can MDRG help? MDRG采用了许多方法来帮助企业更好地了解广告活动的版本, product bundle, or other offering is most appealing to consumers. We customize research based on your needs.

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Pricing Studies

通常，我们的客户需要了解消费者愿意为产品支付多少钱. 为了理解这一点，我们根据您的需求提供了几种定价解决方案.

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Brand Health

品牌追踪提供了一种品牌长期的整体衡量方法，其中一些核心指标包括:

  • Brand awareness

  • Familiarity

  • Favorability

  • Preference

  • Likelihood to purchase

  • Perceptions of Brand Image

与我们所有的研究一样，指标可以根据您的品牌和特定需求进行定制.
跟踪品牌的健康状况可以为您提供清晰且可操作的见解，从而推动您的业务战略. 品牌跟踪的目的是保持消费者与你的品牌关系的整体脉搏, staying one step ahead of competitors. In many cases, 我们通过关键驱动因素分析技术来识别性能驱动因素，以帮助您专注于对客户最重要的东西. 

通过在研究中加入情感元素，从品牌追踪器中收集到的见解可以向前迈进一步. 通过使用意象和隐喻，我们可以发现关于你的品牌的深刻联想. 这是一个将更全面的方法纳入你所选择的定量方法的好方法, 这样你就可以理解你的品牌的隐性和显性联系.  

Concept and Product testing

在测试概念和产品时，一些关键方法包括:

  • MaxDiff: 用于确定消费者在众多选择中更喜欢哪个概念. Rather than ranking an expansive list of items, 该列表被分解成多个问题，然后比较结果 exercise to see which concept is most preferred. Brands use this methodology often when testing new product assortments, 允许他们在投入生产之前选择赢家和输家.

  • Conjoint Analysis: 在现实世界中做决定时，我们总是在权衡. What flavor of ice cream do I want? Should I go to the beach or the mountains for vacation? What type of car is best for me? Conjoint是一种基于选择的方法，它模拟了这些现实世界的权衡. 这种方法已被用于各种情况，包括公司的福利待遇, employee retention programs, internet and cellphone bundling offers, vehicle features and specifications, and much more!

  • Prove-it Copy Test ™: MDRG’s proprietary technique for testing advertising copy. 情感和理性的反应都被捕捉到，以帮助你充分了解目标受众的整个想法. We’ve used this 方法来帮助全国知名的品牌提高他们的声音，创造更有效的广告，与他们的消费者产生共鸣.

Pricing Studies

A sample of what we are capable of includes:

  • Van Westendorp: 这个模型可以让你理解你的产品的感知价值. 我们问了一系列问题来确定最优价格和最优价格范围, 使您能够根据消费者的需求自信地为您的产品定价.

  • Conjoint Analysis: When making trade-offs, price is often a factor. Through the use of conjoint analysis, 我们能够了解价格对您产品的影响，并模拟您可以最大化收益的场景. Gabor-Granger: Through the use of the Gabor-Granger method, we are able to identify the demand and revenue for your product. This technique allows you to estimate willingness to pay, establish a price range, and optimize product pricing.

  • Gabor-Granger: Through the use of the Gabor-Granger method, we are able to identify the demand and revenue for your product. This technique allows you to estimate willingness to pay, establish a price range, and optimize product pricing.

Experience Research

At MDRG, 我们相信，在整个品牌生态系统中收集反馈对于获得更好的整体体验至关重要. 当品牌无法识别或解决他们没有意识到的问题时，他们往往会陷入窠臼. Through collecting feedback from your customers and employees, you’ll be better prepared to act before issues spiral out of control. Experience research can also help you innovate new methods, processes, or products, 同时与你的客户和员工建立更紧密的联系.

MDRG has the expertise to help you develop new experience programs, analyze and manage existing data, and offer consultation on how your business can move forward.

Customer Segmentation

In many cases, 企业和组织需要了解他们的消费者之间的差异. Do you understand who is your brand’s strongest target? 细分消费者可以让你建立对目标消费者的同情和理解, improve targeted communications, and overall help you better serve your target consumer.

细分可以帮助您的组织确定其营销工作的人群. 细分可以基于多种因素，包括心理社会因素, behavioral, and demographic information.

In this effort, MDRG使用多种定量方法，如聚类和因素分析，因此您可以自信地为正确的目标受众制定策略.

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